Customer Driven Change: What Customers Know, Employees Think, and Managers Overlook Bud Taylor

ISBN: 9781934812402

Published: August 1st 2009

Hardcover

285 pages

Description

Customer Driven Change: What Customers Know, Employees Think, and Managers Overlook by Bud Taylor

Customer Driven Change: What Customers Know, Employees Think, and Managers Overlook by Bud Taylor
August 1st 2009 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 285 pages | ISBN: 9781934812402 | 4.73 Mb

All change theories and approaches agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful changebut how do you get them? This is the point where change recipesMoreAll change theories and approaches agree on two essential ingredients: committed leaders and engaged employees.

Most would say that if you have these, you will have successful changebut how do you get them? This is the point where change recipes often come up short. How do you encourage the commitment and engagement needed in your organization to survive reorganization, acquire a hostile competitor, establish a refreshed workforce strategy, or endure the necessary cutbacks during a recession?

How do you get people out of their normal routine and involved in something bigger than themselves or their function? Customers, thats how By thinking about change from the customers point of view, you will create sustained commitment and engagement within your organization faster than with any other approach. By encouraging leaders and employees to adopt a cohesive perspective, you will unlock the worlds most powerful change strategyuniting leaders and employees through their customers.



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