High Quality Content by WIKIPEDIA articles! Kevin Butler (portrayed by actor Jerry Lambert) is a marketing character used by Sony Computer Entertainment America as part of their It Only Does Everything (2009-2011) and Long Live Play (2011-present) advertising campaigns for the PlayStation 3 in North America.
He stars as the Vice President of various fictitious departments within the PlayStation division of Sony, responding to Dear PlayStation queries. Due to the positive reception of the commercials, Sony extended them throughout the remainder of 2010 as well as into 2011.
The character was created by Deutsch/LA, the advertising agency responsible for the campaign. Deutsch/LA also manages Kevin Butlers Twitter account and wrote his E3 2010 speech.Creative Circus graduates Will Lindberg and Mark Adler are responsible for creating the Hall of Play Facebook app to induct PlayStation gamers into the Hall of Play by Kevin Butler.